Color Palette
Typography
ΑΒ/ΑΓ=ΑΓ/ΒΓ 1.618
Patterns

The isosceles triangle in which the ratio of the longer to the shorter side equals 'Φ' is called a 'golden triangle'. Every isosceles triangle with a 36º acute angle is 'golden'. The products were divided into 4 categories. For each category we created a pattern, which reflects the function of the product line, as follows:
Cleanse

The pattern 'wave' was created by rotating the 'golden' triangle. It represents a wave, thus symbolising the element of water, the basis of cleansing.
Protect

The pattern 'cube', designed by multiple 'golden' triangles, is a closed shape, one that can enclose, cover, protect. It is a geometrical 'hug', a basic symbolism of protection.
Prevent

The pattern 'simplicity' is a simple pattern, based on the 'golden' triangle. It represents the products’ characteristics, which are easy to use and work just like that, to put it simply.
Correct

The pattern 'nature' is essentially a tree. By using the 'golden' triangle repeatedly, we created a 'forest' of triangles, in order to powerfully connect this product line with nature and the way nature heals and cures itself.

GRAPHIC DESIGN
George Strouzas

TEXT EDITOR
Sissy Caravia

ILLUSTRATOR
Parachute

PAPER
A & G Papers

PRINT
Lyhnia 

PHOTOGRAPHY
Michalis Kloukinas

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