Romeo & Juliet is a night-club in Corfu, Greece. Our target group for this project was local people, plus the majority of Italian tourists that visit the Island during the summer months.
The three values that mainly represent the club are passion, uniqueness and responsibility. We visually expressed those values by creating three combined hearts, one within the other.
The element of fun, carelessness and partying had to be obvious, therefore all three hearts have an ‘arlekin-joker’ hat on top. ‘Arlekin-joker’ first made their appearance in the 15th century; They represent someone cunning, smart, someone that knows how to have fun, the soul of the party! The ‘arlekin-joker’ hat symbolizes that this club is a place where one can dance, drink, flirt and be the centre of attention.